The Church of Climate is a site designed to inspire people to take action against climate change. It’s based around one simple idea: “Without action, there is no hope. Without hope, it’s hard to take action.” The site needed to be simple and reducing bounce rate was a priority. That means we wanted to avoid someone landing on the site and being overwhelmed or confused. To avoid this, the front page features a simple statement and only one choice: do you need hope, or are you looking for something concrete to do today?