Wendy Dahl is a brilliant dog behaviorist, who needed a simple easy-to-maintain site she wouldn’t have to think about often. In addition to training animals, she is also does animal massage, with specialties in end of life and sport injury recovery. Since many pet owners have never heard of these services, we had to discuss how to package her services in an understandable straightforward way. Site design focussed on showcasing the empathy she builds with animals, and setting expectations from potential clients. We used images of her with animals and testimonials to set the tone, along with warm relaxed colors, and built a site that doesn’t require a blog or other regular intervention, so she can focus on what she loves.